At the beginning of this month, Australia's very first H&M store opened it's doors in the city of Melbourne. The store takes up the whole of Melbourne's GPO building, so as you can Imagine, It's HUGE, and I'm talkin' 3 stories huge! I spent about an hour and a half in there and didn't even see everything! None the less this is great news as it means we get everything H&M has to offer, instead of lucking out and getting the off cuts from overseas (I'm looking at you Zara!). Although I don't really have any other H&M's to compare it to, it seems our Aussie H&M lives up to the name of providing highly fashionable pieces at very low prices!
As with all new stores, can you expect to see a line to get in for the first few days, but it has now been a little over a week since it opened and the line for H&M still extends right round the store! I went two days after it opened and had to queue up for about half an hour, although the line was always moving so it wasn't too bad. However, when I first arrived I took one look at how many people were lining up to get in and contemplated just leaving, but my curiosity to see what was inside was just too strong, so I sucked it up and joined the queue.
The Interior of the store is very impressive! It's so clean, white and pristine, with the random tree here or there. To me it's almost like shopping in a really high end store but with low prices, so it's the best of both worlds! Although with the amount traffic flowing through the store all day, it was a mess! The racks were really untidy, things were out of place and just shoved anywhere as soon as someone decided that they didn't want them any more! And if you thought you had done your time lining up outside, then think again, because the line for the changing rooms was only slightly better!
All in all, I highly rate H&M and can see great potential for more stores opening up nation wide. I just can't wait for the day when the craziness has died down and you no longer have to line up to get in, because a) I really want to go back and b) Ain't nobody got time for that!
|Black turtle neck jumper - $19.95|
Caramel knit jumper - $27.95
Black cami singlet - $39.95
Over the knee socks - $9.95